The second largest supermarket chain in the UK, Asda has revealed that it is to launch a multimillion-pound revamp of its website as part of its plans to deliver the 'ultimate online retail experience' to its customers.According to BrandRepublic, the Wal-Mart owned company has short-listed several firms in anticipation of the redesign.
Sources speaking to the website have suggested that the key driver behind Asda's decision to revamp its website – which saw a rise in traffic of 85 per cent to three million users last year according to Nielsen/NetRatings – is to compete against fierce rival Tesco.
Tesco, which recently announced sales from its two online sites –Tesco.com and Tesco Direct – had reached £190 million over Christmas, is expected to find its offerings under increased competition in the coming months.
The new website is expected to have much more of a focus on non-food.
Advertisement
Related Stories
- TP-Link partners with Asda May 9th 2012 at 2:46PM
- Tesco to launch Market Place to rival Amazon Apr 18th 2012 at 10:37PM
- Tesco sees UK profits fall Apr 18th 2012 at 10:51AM
- Serif agrees Asda deal Apr 17th 2012 at 2:27PM
- Tesco boss Richard Brasher resigns Mar 15th 2012 at 11:49AM
- Tesco blames £50 iPad on IT error Mar 14th 2012 at 8:04PM
- UK Burglary Statistics infographic unveiled Feb 16th 2012 at 2:14AM
- Tescos '£2.50' unlimited broadband Feb 14th 2012 at 6:17AM
- Tesco shares plummet after poor sales Jan 12th 2012 at 2:52PM
- Asda announces audio and audio-visual equipment sale Dec 20th 2011 at 10:23AM
