The second largest supermarket chain in the UK, Asda has revealed that it is to launch a multimillion-pound revamp of its website as part of its plans to deliver the 'ultimate online retail experience' to its customers.According to BrandRepublic, the Wal-Mart owned company has short-listed several firms in anticipation of the redesign.
Sources speaking to the website have suggested that the key driver behind Asda's decision to revamp its website – which saw a rise in traffic of 85 per cent to three million users last year according to Nielsen/NetRatings – is to compete against fierce rival Tesco.
Tesco, which recently announced sales from its two online sites –Tesco.com and Tesco Direct – had reached £190 million over Christmas, is expected to find its offerings under increased competition in the coming months.
The new website is expected to have much more of a focus on non-food.
Advertisement
Related Stories
- Tescos '£2.50' unlimited broadband Feb 14th 2012 at 6:17AM
- Tesco shares plummet after poor sales Jan 12th 2012 at 2:52PM
- Asda announces audio and audio-visual equipment sale Dec 20th 2011 at 10:23AM
- Tesco warns of consumer spending slowdown Dec 9th 2011 at 5:02AM
- Asda cuts laptop prices for Christmas Nov 10th 2011 at 12:52PM
- Tesco set to introduce free in-store WiFi Jul 26th 2011 at 1:43AM
- Target launches advice site for indies Jul 21st 2011 at 11:31AM
- Tesco sales jump 8.1% Apr 19th 2011 at 1:02PM
- Asda launches Kindle rival Feb 11th 2011 at 11:33AM
- Tesco reports Q3 sales rise Dec 8th 2010 at 3:37PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!