Apple has categorically trounced PC rivals in the quarterly American Customer Satisfaction Index, finishing ten points ahead of its nearest rival Dell; the first time a firm has managed to do so in personal computer category.Its score of 85 points, which is a new record for the PC category, was up six points on last year; ten points ahead of Dell, 12 higher than HP and 13 points higher than Acer-owned Gateway.
Speaking about the results, head of the index and professor at the University of Michigan's business school Claes Fornell described it as "an aligning of the stars".
He said that much of Apple's success was likely down to the poor customer perception of Windows Vista. "Most of Apple's Windows-based competition is suffering a bit from Vista. Complaints about Vista are generating complaints about the computer makers."
However, he was keen to point out that the gripes were not just down to the OS' performance, rather it was due to a variety of factors including PC vendors selling it with underpowered hardware and the higher cost associated with Vista.
He did cite that Apple had had its own problems, but that it had had much more luck at preventing problems causing PR headaches. "Apple is not without its quality problems. People know there have been some service and product quality problems, but Apple has an almost Teflon-like quality. Its problems don't really seem to matter to consumers."
Source: Computerworld
Advertisement
Related Stories
- The Apple iPhone 5 rumour mill May 25th 2012 at 2:50PM
- Developer fined £50,000 over fake Angry Birds app May 25th 2012 at 12:28PM
- HP fires Mike Lynch May 25th 2012 at 12:21PM
- Yahoo unveils innovative search software for Apple May 24th 2012 at 2:27PM
- Westcoast to hold HP Generation8 events May 23rd 2012 at 10:15AM
- Vendor job cuts rumoured to be on the way May 21st 2012 at 1:21PM
- Apple tells Siri complainers to get a different phone May 18th 2012 at 12:13PM
- iPhone 5 'bigger screen' rumours gather pace May 17th 2012 at 2:13PM
- Acer unveils new G6 displays May 10th 2012 at 2:38PM
