AS APPLE CEO Steve Jobs confirmed
in his live satellite broadcast from
California: Apple has the most
popular MP3 player in the world in the
iPod mini, so they?re going to stop
making it. Of course this was for dramatic effect as the reality is they have shrunk it, improved it and rebranded it as the iPod nano.
The emphasis at the launch was on how tiny it is, which was fair enough because it is.
Front-on, it?s not that much smaller than the mini, but side-on it?s wafer thin.
?iPod nano is the biggest revolution since the original iPod,? said Steve Jobs, Apple?s CEO.
?iPod nano is a full featured iPod in an impossibly small size, and it?s going to change the rules for the entire portable music market.?
The other conspicuous new feature is a colour screen, now also standard issue on the iPod, meaning that the 4GB version can hold 1,000 songs, 25,000 photos or some combination of the two.
As well as the usual white, it will also come in black. The 4GB model will have a street price of ?179 and the 2GB one will go for ?139.
The nano launch somewhat overshadowed the other big Apple news, which was the launch of the Motorola ROKR iTunes mobile phone.
The ROKR comes with iTunes preinstalled but that is just to manage audio files; you still have to download from the website onto your computer first.
It remains to be seen, however, how popular this concept will be, as the ROKR can only hold 100 songs and, despite the presence of stereo speakers, will be a poor substitute for a dedicated MP3 player.
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