Market analyst NPD has found that consumers who already own an Apple product are considerably more likely to buy an iPad than the rest of the market.
The research found that although around 18 per cent were interested in owning the soon-to-be-released tablet device, that figure rose to 24 per cent among Apple owners. Of those Apple owners, 37 per cent cited “liking the Apple brand” as their main reason for interest.
The highest level of interest came from the 18-34 year old market segment, where 27 per cent said they would be interested in owning an iPad, however 57 per cent of that age bracket said that they considered the price to be too high.
“The most interested potential iPad customers see it primarily as a music device, or for its internet access capabilities,” said NPD’s vice president of industry analysis Stephen Baker.
“Considering what people are planning to use the iPad for, it’s not hard to understand why people who have these capabilities on other devices, such as the iPod Touch or a notebook/netbook, may not want to spend $500 or more on a similar device. This points to the need for Apple to close the content deals that focus the iPad on what is likely to be its best long-range value proposition around high quality media consumption.”
Advertisement
Related Stories
- The Apple iPhone 5 rumour mill May 25th 2012 at 2:50PM
- Developer fined £50,000 over fake Angry Birds app May 25th 2012 at 12:28PM
- Yahoo unveils innovative search software for Apple May 24th 2012 at 2:27PM
- Apple tells Siri complainers to get a different phone May 18th 2012 at 12:13PM
- iPhone 5 'bigger screen' rumours gather pace May 17th 2012 at 2:13PM
- Mac OS X Lion 10.7.4 released May 9th 2012 at 10:28PM
- iOS update fixes bugs and security flaws May 8th 2012 at 5:45AM
- Apple quietly intros new CPU to iPad 2 May 7th 2012 at 2:44AM
- Apple sells 35 million iPhones Apr 25th 2012 at 1:26AM
