The director of iTunes Europe, Oliver Schusser has said that the vendors top priority for 2010 is to combat illegal file sharing.
In an interview with the BBC, Schusser cited statistics from the International Federation of the Phonographic Industry (IFPI) reporting that 90 per cent of music downloaded in the UK is stolen.
“Our number one challenge for the sixth year in a row is to continue to convince people that it is better to get content in the legal way than actually steal it from the internet,” said Schusser. “2010 unfortunately won't be different, we'll still be working with the record labels and service providers.
“But it is amazing how much progress we've made in the past five years. I think for all the people who are willing to pay, and I believe there is a big portion of honest people, we and other services have provided a great alternative for getting music.”
Advertisement
Related Stories
- The Apple iPhone 5 rumour mill May 25th 2012 at 2:50PM
- Developer fined £50,000 over fake Angry Birds app May 25th 2012 at 12:28PM
- Yahoo unveils innovative search software for Apple May 24th 2012 at 2:27PM
- iPad boosts April online sales to strongest in 18 months May 22nd 2012 at 10:53AM
- Considering a new career? May 18th 2012 at 1:36PM
- Apple tells Siri complainers to get a different phone May 18th 2012 at 12:13PM
- iPhone 5 'bigger screen' rumours gather pace May 17th 2012 at 2:13PM
- Mac OS X Lion 10.7.4 released May 9th 2012 at 10:28PM
- iOS update fixes bugs and security flaws May 8th 2012 at 5:45AM
- Apple quietly intros new CPU to iPad 2 May 7th 2012 at 2:44AM
