Apple has moved up in the PC vendor ranks, selling the third largest amount of PCs in the US and posting growth rates nine times that of the industry average during Q2, according to research firm IDC.Apparently Apple shifted 1.3 million computers, representing a 32 per cent increase over the same period last year.
Dell continues to hold the top spot with 32 per cent market share, followed by HP with 25.1 per cent. Apple just beat Acer to take third place, selling 2,000 more units. However technically both firms represent 7.8 per cent of the US market.
"That's a pretty significant move on Apple's part," said David Dauod, analyst at IDC. "But it's definitely predictable. They begin to market to schools and the educational market in the second quarter, and they're responding to bids from school systems.
"Its momentum is pretty impressive. Apple executes its market strategy better than any other company. It's consistent in its message, that message is always out there, and it markets to the niches that are most relevant to it, particularly people with disposable income who can afford to buy its products."
Link: Computer World
Advertisement
Related Stories
- Google's Motorola buy gets the green light Feb 14th 2012 at 7:49AM
- Apple tries to ban the Samsung Galaxy Nexus Feb 13th 2012 at 5:26AM
- The Hut Group sees 70 per cent growth Feb 10th 2012 at 4:49PM
- iPad 3 coming in March, report Feb 10th 2012 at 7:48AM
- Apple sued for use of the word iPad Feb 8th 2012 at 11:14AM
- Consumer caution returns as the Christmas holiday ends Feb 7th 2012 at 1:55PM
- Apple ordered to cease iPhone and iPad sales in Germany Feb 3rd 2012 at 3:05PM
- The US and China are responsible for 40 per cent of global hacks Feb 2nd 2012 at 6:37AM
- Apple OS X updates released Feb 2nd 2012 at 5:44AM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!