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The iPad Air is the most sought-after tech gift this Christmas, with the PlayStation 4 following in second place.
Of the 2,000 adults questioned by VoucherCodes.co.uk, a quarter said that they were hoping to receive a new iPad Air, PS4 or iPhone 5S from Santa, with over half (55 per cent) eager for any sort of tech gift at all.
The PS4’s success looks impressive compared with the placing of its main rival, Microsoft’s Xbox One, which squeezed into the list at number ten. Sony’s console was particularly popular among men, who were on average eight per cent more likely to ask for technology for Christmas than women.
Women were instead found to prefer Apple’s products, with the iPad Air and iPhone 5S joining Amazon’s Kindle as the most-desired devices.
The presence of several tablet devices in the top ten seems to be driven by older consumers – the iPad Air and Kindle Fire HDX the most popular devices for those aged over 55.
The latest iterations of Apple’s tablet and phone offerings may find particular traction, with 23 per cent of respondents hoping to upgrade their technology. Additionally, Tesco’s Hudl tablet appears to have gained popularity due to its low price, with 12 per cent of people seeing it as the best value device on the market.
“With so much new tech on the market at the moment it’s easy to understand why a gadget gift is a priority for so many Brits this Christmas,” commented Anita Naik, consumer editor at www.VoucherCodes.co.uk.
TOP TEN TECH
1. iPad Air
2. PlayStation 4
3. iPhone 5S
4. Basic Kindle
5. Tesco Hudl
6. Retina iPad Mini
7. Kindle Fire HDX 7-inch
8. Google Nexus 7
9. iPhone 5C 10. Xbox One
