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Android smartphones are the most popular in the UK, according to new research from digital banking provider Intelligent Environments.
The study claims that 28 per cent of smartphone users have an Android device, while a slightly smaller 26 per cent have iPhones. Fourteen per cent are said to have a BlackBerry.
In the 25 to 34-year-old bracket, a higher majority of 36 per cent had Android smartphones, and they were also popular with the retired crowd, at 25 per cent.
But while Google’s platform is perhaps beginning to take the edge over the opposition in terms of sheer ownership numbers, iPhone users still use their smartphones the most heavily, with 18 per cent clocking up four hours or more per day, compared to just four per cent of Android and BlackBerry owners.
James Richards, director of mobile at Intelligent Environments, said: “The top three mobile platforms in the UK certainly seem to attract different personalities. It’s fair to say that iPhone and BlackBerry have strong identities but given that Android is on a number of handsets, we are clearly seeing more of a mixed user base.
“Perhaps we will see the telecoms industry of the future tailoring their apps and services further to suit the variety of demands being placed on the mobile.”
