AMD's EMEA technical director of sales and marketing has said that AMD is quite happy for Intel and Nvidia to continue the war of words that recently broke out between the two companies as his company.Speaking to The Inquirer's Paul Hales, Giuseppe Amato said: "One says the CPU is not important, the other says the GPU is not important. The beauty of AMD is that we provide a balance with a strong CPU and a strong GPU - the company best tailored to provided a balanced PC.
"We hope we see some gain from the fight these two are having together."
He was speaking to the website as the vendor detailed its channel plans to selected partners at an event at its Dresden fabrication plant. "This specifically channel-focused event is to enable the channel provide better value to customers."
"What we told analysts is what we're telling the channel," Amato said. "From AMD you can expect focus. The focus to deliver platforms that solve the problems the end user is facing."
His comments follow on from Richard Baker's interview with PC Retail this month when he admitted the firm had been slightly "erratic" with the channel in 2007, something the firm was keen to rectify this year with it planning a major investment in the UK channel.
Advertisement
Related Stories
- Nvidia's GRID could be the death of consoles May 16th 2012 at 5:01AM
- AMD launches 2nd-gen A-Series APU May 15th 2012 at 11:27AM
- Nvidia launches GeForce GTX 670 May 13th 2012 at 11:21PM
- Intel's new 'NUC' tiny form factor PC May 2nd 2012 at 3:18AM
- Ivy Bridge is a hot overclocker Apr 30th 2012 at 10:55PM
- Investment to curb 28nm chip shortage Apr 30th 2012 at 1:08AM
- Nvidia announces dual-GPU GeForce GTX 690 Apr 29th 2012 at 10:59PM
- AMD Catalyst 12.4 drivers released Apr 26th 2012 at 12:25AM
- Intel's first x86 Android phone reviewed Apr 26th 2012 at 12:13AM
