Internet retail giant Amazon.com has announced a spectacular rise in e-book downloads.
The company cut the price of the Kindle from $259 to $189 which has, according to retailer, resulted in a tripling of hardware sales. The price move was widely seen as a response to the launch of the Apple iPad, which also doubles as an e-book reader.
"Amazon.com customers now purchase more Kindle books than hardcover books – astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months," said Jeff Bezos, Amazon CEO.
Amazon said it has sold 143 Kindle e-books for every 100 hardbacks over the last three months. However in July, sales of e-books had risen to 180 to every 100 hardbacks.
Hardback books obviously sell substantially less than cheaper paperbacks and it's thought that these comfortably outsell e-books still but Amazon hasn't revealed any comparisons of electronic books to paperbacks.
Advertisement
Related Stories
- Dixons xmas sales drop 5%, buoyed by tablets Jan 17th 2012 at 10:51AM
- Amazon sells a million Kindles a week Dec 16th 2011 at 5:47AM
- EC launches e-book price fixing investigation Dec 7th 2011 at 3:07AM
- Kindle Fire sales estimated at two million Dec 2nd 2011 at 1:14PM
- Apple and Amazon battle for Christmas Nov 23rd 2011 at 6:47AM
- Major PC makers cut back on tablets Nov 17th 2011 at 6:35AM
- Next generation Amazon Kindle Fire to have 8.9-inch screen? Nov 4th 2011 at 6:07AM
- Viewsonic launches Amazon Fire-rival Viewpad 7e tablet Oct 25th 2011 at 11:09PM
Follow Follow this article if you would like to receive notifications of updates.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!