SOFTWARE giant Adobe is
supporting the launch of the latest
versions of Photoshop and Premiere
Elements with a renewed call to
retailers to work in partnership with it.The Elements range is targeted at consumers and has proved as popular as Adobe?s professional applications.
To help retailers demonstrate the features of the software to consumers, Adobe is promoting its ?Complete Picture? programme. This is designed for independents and offers free training for retailers and any customers they wish to invite.
Photoshop Elements 4.0 is the latest refinement of the best selling photo editing package. A focus has been placed on the automation of tedious, repetitive tasks, with one example being the ability to automatically remove ?red-eye? from photos during the process of downloading them onto your PC.
Similar improvements have been made in the Premiere Elements 2.0 video editing package, with the emphasis again being on ease of use and speeding up of routine processes.
The launch is being supported by an intense advertising campaign in the photographic and IT press. Additionally Adobe is on a drive to recruit independent retailers to its Complete Picture programme.
It offers support in the form of demonstration software, POS materials and visibility on the Adobe website. Each product is expected to retail at ?70, with the dual bundle costing ?100.
As an additional incentive, it is also offering product training, as described by John Bedford, the firm?s digital imaging marketing manager for northern Europe. ?Adobe realises that within the current market conditions independent retailers often require a ?value-add? to help close the deal with potential customers. Therefore Adobe is happy to offer free training to the retailer and their customers. The offer is restricted to independent retailers who can bring up to five customers. The training will be held at Stockley Park and will be around specific days set by Adobe UK. If you are interested, please email us on thecompletepicture@adobe.co.uk.?
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