Acer chairman JT Wang claimed that 'tablet fever' is subsiding as consumers return to notebook PCs, attracted by upcoming products such as Intel's ultrabooks and Windows 8.
Wang's comments, as quoted by the DigiTimes, are something of a mixed message given the Acer boss lumped the super thin ultrabook category in with tablets as a category he described as a 'fad'.
Wang claimed that the firm's own surveys had shown that consumers were drawn to technology that isn't even out yet though he took the opportunity to mention that Acer is to launch their own ultrabook in September.
The comments provide the strongest evidence yet that Intel's visit to Taiwan to drum up support from the major notebook manufacturers has been successful. In addition to cajoling manufacturers to keep pricing low, Intel reportedly offered cuts on chipset pricing to the top vendors which would certainly include Acer.
The reversal in the firm's view of the ultrabook category resulted in Acer president Jim Worn claiming that 25 to 35 per cent of the firm's notebooks would be ultrabook products by the end of next year.
Advertisement
Related Stories
- Google's multi-Nexus Android strategy May 16th 2012 at 12:56AM
- Acer unveils new G6 displays May 10th 2012 at 2:38PM
- HP updates ultrabook range May 9th 2012 at 10:43PM
- Acer launches AMD Fusion-based Aspire One 725 May 9th 2012 at 12:20AM
- Disgo Tablet 8104 £150 Android 4.0 tablet May 3rd 2012 at 12:57AM
- Asus Zenbook now available in 'hot pink' Apr 20th 2012 at 8:14AM
- Acer Iconia A510 tablet is Olympic-themed Apr 18th 2012 at 1:58AM
- Intel reveals slide-screen ultrabook hybrid Apr 16th 2012 at 9:28AM
- Intel says 75 ultrabook models in the pipe Apr 13th 2012 at 4:13AM
