PCR Tech and IT retail, distribution and vendor news
Shopping offers service VoucherCodes.co.uk has revealed that 25 per cent of UK iPhone users are considering ditching their Apple smartphone for Samsung’s new Galaxy S4.
Launched last night, the new Samsung handset comes equipped with eye recognition technology, which is one of the reasons it has caught the interest of Apple fans.
It seems Samsung should bear 45-54 year-olds in mind when marketing future devices, with 69 per cent of the demographic planning on switching to the brand for their next upgrade. 50 per cent of men, meanwhile, also fancy a spot of Samsung action.
Additionally, VoucherCodes says it experienced a 24 per cent spike in traffic coming to the site from Samsung devices.
