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March 25th, 2010 @ The Royal Garden Hotel, London
The third annual PCR Awards is set to be the social event of the year for anyone involved in the PC retail sector, and a well deserved celebration for the nominees.
Competitive Package
UK - London
World's largest retailer urges manufactures to eschew convoluted features to reach consumers quicker
Walmart senior vice president and general merchandise manager Gary Severson has said that the technology industry must avoid complicating technology for innovation's sake.
Speaking at this year's CEO summit, he praised the innovation of the industry, but said that manufacturers must always bear in mind usability when creating a product for the mass market, according to TWICE.
"The industry should focus on simplicity and get away from bells and whistle," Severson told the conference. "The majority of customers are not tech heads. They just want a good experience and good things to happen. Categories that are introduced which are too complicated won't come into the market.
"This industry thrives on innovation, but the faster the customers understand the technology, the faster it reaches more customers."
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How fast does Wallmart want product to come to market? When PCs have an average life cycle of 6 mths could such a retailer really cope with faster transitions and would this not put off their customers from purchasing in the first place?
All this from a company that gives their most obese customers electric buggies so they can shop more!
