Brands
Events
March 25th, 2010 @ The Royal Garden Hotel, London
The third annual PCR Awards is set to be the social event of the year for anyone involved in the PC retail sector, and a well deserved celebration for the nominees.
Competitive Package
UK - London
Retailer booted off ChartTrack's official charts panel as it hides figures from new competitor
GFK-ChartTrack has banned DSGi from its panel, after the PC World and Currys parent locked down its sales figures on core products – a move that could potentially diminish the UK industry's official market value, and which some claim is an attempt to hide information from emergent retail giant Best Buy and its partner The Carphone Warehouse.
DSGi said it would only submit ten per cent of its weekly sales data, and would not release information about PC hardware, software and peripherals at all.
The watchdog's subsequent dismissal of DSGI from its figures will be a blow to PC publishers and peripherals firms that rely on the general sales data for their marketing, and could also affect the UK's official market value, which will be lessened without DSGi's figures.
GfK-ChartTrack managing director John Pinder said: "They [DSGi] didn't want people knowing the sales of their core product. We can't allow retailers to pick and choose what they show us – otherwise we'll end up with a chart of the worst-selling items rather than the bestselling. We're obviously disappointed we have had to drop them from our panel."
When asked if the move had been a direct reaction to Best Buy's big box store launch next Spring, a spokesperson said the firm did not comment on "rumour and speculation regarding our commercial relationships".
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However, a source close to DSGi admitted that the firm felt 'exposed' by the figures – and was concerned by Best Buy's ability to monitor its weekly sales.
What a surprise. But give it a few more months and maybe DSGi sales will be so poor that nobody really cares anymore. Many vendors are already starting to look to other (more competent, more dynamic, more trustworthy and altogether more satisfying) resellers for their metrics.
With a little luck this nasty deceitful company has every right to be scarred of Bestbuy. The shoddy sales tactics and mind blowingly poor in-store product knowledge that lead them to mis-sell nearly every item on their shelves to some poor sod are about to bite them in the bum and they know it.
Bye Bye DSGi..... I’m sure someone will mourn your passing, but it wont be me, or anyone I know, or probably anyone who had the misfortune to be on the receiving end of you abysmal customer service.
