Agree ?
However, it must be admitted that the choice of name does not convey what it is all about.

The name says it all really.
B drive.
First we had the CD, then the DVD, then HD and BD. erm.... which is better than "C then D", H or B?
B makes me think of things like B list celebrities, B movies, B exams grades, B side (wasn't there once a radio disk jockey who played the B side of a top ten hit. Then everybody rushed out to buy the "b side record" only to find they already had bought the A side one (the same one)?)
Heaven forbid, even the B drive - a drive which never existed except for geeks who would tell you it was the same as the A drive..... Only different........ Sort of...........
B is for :-
Big Brother
B Side
B List
B Movie
Banana Boat
Blue Peter and sticky back plastic
British
Bertie Bassett

Blu-Ray? Well... I have been around the tech trades for a number of years, but Blu-Ray is not something that seems to have generated a big wake of attention. I noticed it when it came out, heard it was something like the "ultimate" in high-resolution, but like the average consumer more or less "wrote it off" as the latest thing that would not play in my DVD player and wanted me to buy something new. :)

Now Blu-Ray movies have been around for some time since this article first appeard. DVD's still reign supreme at just about any rental location here in Oregon, at least.

If Blu-Ray movies are to become as big as DVDs are, some serious education of the public as to why they should buy Yet Another Movie Player will be needed.

Mark