Brands
Events
March 25th, 2010 @ The Royal Garden Hotel, London
The third annual PCR Awards is set to be the social event of the year for anyone involved in the PC retail sector, and a well deserved celebration for the nominees.
Competitive Package
UK - London
UK Mac-Dealer Association brings Brigantia to magic mark
1,000 member target on track, RPC deal secured
by Scott Bicheno
The Brigantia group hascelebrated achieving 500 members byannouncing a raft of new vendors andservice providers.
The 500 mark was reached with thejoining, as an associate member, ofthe UK Mac-Dealer Association.
“I see additional benefits forexisting Brigantia members who servethe Apple channel,” said Brigantia’sChris Speight. “I see the relationshipwith the Mac-Dealer Association beingsimilar to that already in place andworking successfully with the PCAssociation.”
One of the key new services beingoffered by Brigantia to its members isits on-site UK reseller trainingprogramme, being run by RetailProfiling Consultants (RPC). As part ofits working partnership with theBrigantia Group, RPC aims to increasethe awareness and knowledge ofvendor’s products, services andpromotions within the BrigantiaReseller membership.
“Independent retailers historicallyhave not benefited from the on-siteaccess to key vendors that the majormultiples enjoy and have consequentlybeen operating at a disadvantage,”said RPC business developmentmanager Heidi Varley. “Thisprogramme will bring thevendor/reseller relationship muchcloser, enabling the independents tocompete with stronger productknowledge and promotionalopportunities for simply the cost oftheir time.” Vendors currently onboard include APC, Bullguard andWestern Digital.
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And Brigantia certainly doesn’tseem to be resting on its laurels. Arecently launched recruitmentcampaign has been producingbetween 25 and 30 suitable newmembers each month. “We expect toachieve our membership target of1,000 members during the currentfinancial year,” announced BrigantiaMD Iain Shaw (pictured). “Discussions are ongoingwith a number of industry,trade, professional and governmentorganisations about a workingrelationship whereby their membersand subscribers gain access toBrigantia Group membership.”
The next Brigantia members roadshow is being held at the BT CentralAuditorium in St. Paul’s, London onJune 22nd, where it will be formallyannouncing the launch of a BrigantiaGroup own brand, supported amongstothers by AMD.
