PCR Tech and IT retail, distribution and vendor news
Creative Technology has formed a strategic partnership with xMEMS Labs, pioneers in solid-state fidelity, bringing in a new era of audio excellence for users worldwide by incorporating xMEMS’ micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative’s True Wireless Stereo (TWS) products.
xMEMS technology brings high sound quality and efficiency to audio devices. Currently, traditional audio devices use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity. With xMEMS’ tiny yet powerful hardware, Creative’s TWS earbuds are set to deliver crystal-clear sound that reproduces every nuance of music and audio content with accuracy. Users are set to enjoy a lifelike audio experience, whether they are listening to their favourite songs, watching movies, or engaging in conference calls.
The solid-state, all-silicon MEMS-based drivers also boast phase consistency up to seven times better than conventional drivers, offering superior spatial audio experiences with improved detail and separation. With the integration of xMEMS’s compact hardware, users can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better wearability for users on the move.
Joseph Jiang, CEO and co-founder at xMEMS Labs said: “By integrating our advanced solid-state MEMS speakers into Creative’s TWS products, we are confident that users will enjoy an unprecedented level of audio quality and efficiency. Together, we aim to redefine the way people listen to music, communicate, and immerse themselves in audio content.”
The first series of Creative TWS products powered by xMEMS technology are expected to hit the market later this year, promising a game-changing experience for audio enthusiasts and casual users alike.
