Realtime has signed a deal to distribute Sweex in the UK, in a move that marks the first time the Huntingdon-based company has stocked a non-gaming or component range.
Realtime Distribution product manager Hannah Horne said that the firm would initially stock the vendor's range of networking products and peripherals – starting today – before expanding to its entire portfolio later this year. "Sweex offers a solid line-up of quality and great value products," commented Horne.
It was a sentiment echoed by Realtime's sales director Richard Marsden (pictured): "Sweex is a perfect compliment to Realtime's catalogue.
Marsden said that it was a key diversification of the distributor's business. "It represents a fantastic opportunity to build on existing business while simultaneously opening doors to a new customer base."